MarketingEnchargeGreat tool, mature product, huge misstep

Encharge

Encharge

Encharge

2
4.9312 reviews

Nurture, convert, and onboard customers with marketing automation

Great tool, mature product, huge misstep

I've been a loyal Encharge user for years and have generally loved the product for its power and flexibility. However, 2025 saw a major operational misstep during what I believe was a new process hand-off, and it shook my confidence.

My account was first paused over suspicions of sending cold campaigns (which is not my practice- they flagged BreakCold leads, another appsumo tool, based on the name). After agreeing to clear things up, support accidentally deleted all my leads—contacts I’d grown over years from legit sources: website visitors, clients, LinkedIn, etc. I never authorized these deletions and suddenly lost vital data without being warned. To their credit, support provided a backup restoration of my contacts, but when my account was finally reinstated, a segment trigger was missed by support, causing all my contacts (including those just restored) to receive unintended marketing flows—effectively spamming my entire list. This was deeply embarrassing and potentially damaging. While support reacted quickly to stop the flows once I noticed, their new process clearly failed both technical safeguards and communication protocols.

I do want to highlight that support was responsive throughout, and they did make good faith attempts to solve the issues as they unfolded. But this sequence—account pause, mass deletion without consent, partial restoration, and then a bulk send error—should never happen for a SaaS CRM. The stress of nearly losing my list and then mistakenly emailing everyone makes it hard to rate higher. With all that said, I’m sticking around, hoping management stability improves, but until there’s more reliability, I can only recommend with caution.

shalalalaw_alex
Purchased from: AppSumo.com